Up-To-Date Google AdWords Updates, News & Features in 2018

Google AdWords is a promotion system through which advertisers bid on certain keywords so that clickable ads appear on Google’s search results. The advertisers have to pay for the clicks. This is the way Google makes money from each search.

After a short description let’s focus on Buy Google Reviews the main information of Google AdWords updates for 2018, which is provided in this article. Google realized that popularity of AdWords is in hand of the big players that is needed to be change in a new way. Here, you may find the latest Google AdWords news, features and updates that are introduced in 2018.

A new tool has been introduced by Google is known as ‘Research Planner’ for YouTube and other video platform advertisement on AdWords. This tool helps to predict rich conversion rate of specific video campaign on different Google supported media platforms like YouTube. The implementation estimates to reach several video campaigns and support future planning campaigns to connect with the audience in a proper way. It also helps to select the accurate format of marketing budget and objectives. ‘AdWords Reach Planner’ is available in beta version but it is expected to release the full operational account.

Advertisers started experiencing new updates with AdWords interface in 2018. The recent update is introduced with a view of full reporting metrics for expanded landing page URLs. With the help of landing pages conversions from AdWords traffic is visible. Therefore, it is essential to review performance report of landing pages of each URL. The feature was available earlier also but now you can get the expansion of landing page URLs in the report that is same.

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