Making use of Instagram to market your business

Hundreds of millions of users around the globe use Instagram every single day. This social media powerhouse gives you the opportunity to reach the vast majority of people across the globe.

Making use of Instagram to market your business can assist in building your image, drive more traffic, grow your list of email subscribers , and increase sales.

1. Keep It Social

When you’re using Instagram for marketing your business, think social, not advertisements. Create content your target customers will like rather than ignore because it buy instagram views looks too spammy. Display that you’re interested in images relevant to your area to get people interested in following you.

2. Provide Value

Instagram users are active buyers who conduct study, so the more information you are able to provide them through images stories, carousels, and carousels, the more valuable.

3. Use Stories

Instagram Stories provide instant information and instant gratification. They only last for 24 hours and create a sense of urgency and excitement.

4. Use Hashtags

A lot of people are actively searching for specific hashtags, and your images will be waiting for them. A recent Instagram study revealed that adding at minimum one hashtag to each of your posts can result in an increase of more than engagement on average.

5. Call To Action

Every post you produce should include an explicit call to action that is in line with your company’s goal when you create it. Instagram comes with a variety of buttons like “Buy Now’.

6. Link Back To Your Site

Instagram is a great tool to bring visitors to your website. Over 50% of people on the social media platform follow at least one business and say they have learned about a product or service via Instagram.

7. Consistent Brand Image

Keep your page consistent with its theme. Use hashtags, photos as well as captions and videos that relate to the subject of your page.

8. Create A Good Profile

Ensure your Instagram profile informs your target audience about who you are and what you do. The search engine on Instagram is text-based, and you have more chance of coming across you if your profile name has a keyword or two that are related to your company.

9. Switch From Personal To Business

Switch to a company account to access all the tools and analytics that are available.

10. Use Your Analytics

The process of analyzing your marketing through Instagram is really easy. Instagram Insights gives you all the pertinent information regarding your account. It helps you understand how your marketing efforts are paying off.

Leave a Comment